With our client centric and methodical approach; technology driven solutions; we strive to ease the complexities of the business world by building deep and enjoyable


SARC Associates is one of the leading professional services organisations established in the mid-eighties, under the aegis of Sunil Kumar Gupta, having its corporate office in New Delhi and offices across the country with footprints in London. SARC is manned by 17 consulting partners and more than 300 professionals. The professional culture at SARC is crafted to bring the best out of our people, addressing the most complex challenges and thereby driving the vision of our partnered Businesses and Communities.

SARC’s overall approach is driven by the objective of providing operational excellence while sharing values and working in partnership with our esteemed clients. We develop leaders who get together to solve the most diverse problems and deliver premium services to all our stakeholders while maintaining at all times the highest professional standards of independence, integrity,ethics and objectivity.

We understand diverse industries, disruptive innovations and emerging sectors. Our professional network is equipped to deliver the committed professional services irrespective of the Industry you belong to. At SARC, We duly appreciate the dynamics involved right from the inception of your Business to being the industry leader and keeping this in mind we run several service lines to stand with you throughout the life of your business.


Our mission is to empower businesses to unlock their full potential and diversify their horizons to achieve sustainable growth and overcome dynamic socio-economic barriers. We follow a customer-centric model while offering specialized services to meet their diverse business needs. With our comprehensive industry expertise and innovative business solutions, we aspire to strengthen businesses as a step towards nation building.


At SARC, we are guided and empowered by our purpose and core values- Integrity, Commitment and Excellence. We strive to engage, learn and grow everyday through our work. Our values nurture us as professionals to flourish in a team environment. We believe in constant development of our capabilities and talents to deliver innovative solutions to our clients. We observe high ethical standards and build enduring relationships based on trust. We hope to steer a steady course towards making a positive and lasting impact.



Sunil Kumar Gupta

Founder & Chairman, SARC & Associates
Leader-India, Indo European Business Forum (IEBF)

Mr. Sunil Kumar Gupta is an entrepreneur par excellence, a philanthropist and a great visionary. He is the leader of Indo European Business Forum (IEBF), India; the Founder Chairman of SARC & Associates, Chartered Accountants and SARC Foundation; Life Trustee of Rashtriya Antyodaya Sangh, a Public Charitable Trust; Life Member of Delhi & District Cricket Association (DDCA) and National Sports Club of India (NSCI); and a Member of Associated Chamber of Commerce and Industry of India (ASSOCHAM). He is also a Fellow Member of the Institute of Chartered Accountants of India (ICAI); Fellow Member of the Indian Council of Arbitration; Full Member of the Institute of Certified Public Accountants of Uganda (CPA-U). Furthermore, he holds a Certificate in International Taxation from Wien University, Vienna, Austria; and a Post Qualification Diploma in Information Systems Audit from the Institute of Chartered Accountants of India. He has over 32 years of experience in diverse fields such as statutory and internal assurance services, corporate planning, finance, taxation, banking, education, investments, oil & gas and project implementations.

Mr. Sunil Kumar Gupta served as the Non-Executive Chairman of National Co-operative Bank Limited, New Delhi for a period of seven years (2000-2007). During his tenure the bank was awarded as the ‘Best Co-operative Bank’, in the year 2006, by the then Chief Minister of Government of Delhi.

Mr. Gupta acknowledges the concept of entrepreneurship as the strongest pillar of an empowered economy. He appeared in two highly recognized and much appreciated business shows, namely, ‘Business Inside’ on DD National (Doordarshan) and ‘Big Business Ideas’ on Zee Business in the year 2017. The shows were centered on educating the youth about the schemes/initiatives of the government as a step towards nation building with focus on the MSME sector, Make in India, Skill India, Start-Up India, Stand-Up India, Mudra Yojana along with Credit Guarantee Fund and many more. The shows garnered more than eight crore viewership during the 104 weeks of telecast and were among the highest TRP rated shows.


Big Business Ideas



Business Inside


As recognition of his business acumen, his analytical and policymaking skills, Mr Gupta has been a part of several international delegations. He accompanied the Honorable Former President of India Ms Pratibha Devi Singh Patil in the business delegations to Seychelles and South Africa to discuss bilateral issues between the two nations. He was also a part of the 21 member delegation from Institute of Chartered Accountant of India to Vienna, Austria in 2011.

In keeping with the spirit of dissemination, Mr Gupta has also authored many books to share the knowledge acquired through his experience:



‘Make in India’

The book ‘Make in India’ is a compilation of sector-wise business opportunities available in India and the latest initiatives taken by the Government to improve ease of doing business in India for companies already active in India or those considering new ventures. This book has been developed with the intent of giving investors an overview of the economic and demographic profile of India and an insight into the business laws and regulatory framework of India. Furthermore, the book also focuses on providing indispensable information to Micro, Small and Medium Enterprises with critical inputs for doing business in India.



‘Window to Success- An Insight into MSME Sector’

This book has been structured to provide the valuable information about MSME sector. It provides vast details of various government/semi-government/financial institution schemes available for the MSME sector. The book covers all major funding and other schemes available to the existing MSMEs and the ones proposed to be incorporated.



‘North East – The Land of Rising Opportunities’

This book provides an overview on how the North Eastern Region is an attractive destination for various foreign and domestic investors, entrepreneurs and professionals. Compiled from various Government resources, the book is designed as a business advisor-cum-guide for all those who believe in the incredible growth story of India and aspire to benefit from the boundless business opportunities available in the promising land of a liberalized economy.



‘Big Business India Guru – Know How to Make in India’ – first released on July 2013

Co-authored by Mr Sunil Kumar Gupta, this book is a business advisor-cum-guide for all those who believe in the incredible growth story of India and aspire to benefit from the boundless business opportunities available in the promising land of a liberalized economy. It is an updated compilation of indispensable informatics and critical inputs in doing business in India culled from some authentic sources providing details about the country, its business-related policies, regulations and practices.


Anoop kumar sharma

Dinesh Verma

Chandra Sekhar Akula

Kamal Aggarwal

Rajendra Shankar Bagade

Venkateswara Rao Y.

Himatlal B. Patel

Amish K. Shah

Pankaj sharma

Chetan G. Thakkar

Ritesh G.Gandhi

Prakash P. Jasani

Sandeep Garg

Raj Rani Lakra

Subal Jalan

Ranu Gupta





















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SARC Tower, D-191,
Okhla Industrial Estate Phase-1,
New Delhi
Pin  110020
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Monday – Saturday
08:30 AM – 6:30 PM IST

Greater Kailash

N-226, LGF,
Greater Kailash - I,
New Delhi
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300, Sector 28,
Off Golf Course Road,
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SCO 2407-08,
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Pin  160022
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B/1202 & 1203, Venus Tower,
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Veera Desai Road, Andheri (W),
Off Golf Course Road,
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Plot No. 159,
Green Park Avenue,
Medical Highway (NH -7),
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49-28-13, Madhuranagar,
Visakhapatnam or Vizag,
Andhra Pradesh
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E-1,Jalsagar Appartment,
Opp. Swaminarayan Temple,
College Road,
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F/305, Kavita Shopping Centre,
Opp. G.P.O.,
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B-402, Diamond World,
Mini Bazar, Varachha Road, Varachha,
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A-28, Transport Nagar,
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